Festive celebrations are a major event for malls in Malaysia. Every mall aims to present its best to attract foot traffic and get pictures of their decorations shared on social media. For the Year of the Rooster Lunar New Year, we developed an exciting, eye-catching campaign that incorporated a Cantonese phrase about not missing out on a great deal, making it highly relevant to shopping.
The Chinese character for ‘Rooster’ is cleverly integrated into this phrase （咪走雞）, adding cultural relevance and visual appeal.
