When Alliance Bank sought to rebrand their Privilege Banking, we delivered a holistic campaign that included a new logo and embraced customers as part of the family. We developed and promoted the philosophy of ‘Better Together,’ reflecting the bank’s commitment to working with customers as trusted family members, helping them achieve their financial goals.
The Alliance Privilege recognition and benefits are extended to family members through investment pooling, enabling them to work together to build wealth and forge a lasting legacy. The campaign centered on ‘Jia,’ the Chinese character for family, to highlight the importance of kinship and remind families that with Alliance Bank, they can collaborate and preserve their wealth.
For the older generation, Alliance Privilege provides peace of mind that their legacy will be preserved for future generations. For the younger generation, it offers the tools and support to build and grow their wealth. While there is a Chinese saying that wealth doesn’t last beyond three generations, Alliance Privilege helps mitigate risks and cultivate wealth for many generations to come.
For the older generation, X Privilege provides the peace of mind that their legacy will be preserved for future generations. For the younger generation, it offers the tools and support needed to build and grow their wealth. While there is a Chinese saying that wealth doesn’t last beyond three generations, X Privilege helps mitigate risks and nurture wealth, ensuring it can be sustained for many generations to come.
