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What We Do? 

We find purpose in our work and make sense of it by understanding human behaviour and harnessing creativity to achieve optimum results. Our formula lies in a psychological equation.

This equation humanises the brand for acceptance and greater connection as well as engagement.

01 Brand Consulting

Your brand is not just a logo or a tagline; it’s an experience, a story, a promise and it has a purpose. Using our unique methodology and formula, we will immerse ourselves to understand your business and work collaboratively with you to define your brand’s purpose, elevating it to forge deeper connections with your audience.

Our team will create a brand that is authentically you because we understand your brand identity is the foundation of your business.

From creating memorable logos to developing comprehensive brand guidelines, we ensure that every element reflects the unique essence of who you are.

Brand Strategy Development
Brand Architecture Development
Logo and Identity Design
Brand Messaging and Voice
Brand Guidelines

Space for Everyone

02 Advertising

In the digital environment, cutting through the noise requires creativity and precision. We craft innovative advertising campaigns that not only capture attention but also drive engagement and conversion. By leveraging data-driven insights and the latest marketing trends and tools, we ensure your message reaches the right audience at the right time.

Multi-Channel Advertising Campaigns
Digital and Social Media Campaigns
Print and Outdoor Advertising
Content Marketing and Copywriting

Make 60+ Great Again

03 Design

Good design is at the heart of effective communication. Our design services go beyond aesthetics, delivering functional, user-centric solutions that enhance your brand’s story while staying true to its identity. Whether you need captivating visuals, intuitive web design, or impactful packaging, our team is here to bring your vision and brand to life.

Graphic Design
Web and Mobile Design
Packaging Design
UX/UI Design

Angpow Design

Calendar Design

Website and Mobile Site Design

Our Founder

Terence and Theresa were co-leads at Alpha 245 Malaysia. Terence founded the agency and was tasked with building this second venture for the Leo Burnett Group from the ground up. Within just two years, the duo led the agency to win Gold for Brand Consultancy Agency of the Year at the A+M Marketing Awards. That same year, they also secured two additional Agency of the Year titles. With over 40 years of combined experience in communications and branding, their work has been recognized for creativity and effectiveness at both local and international award shows. Their accolades include awards from Cannes, D&AD, One Show, New York Festivals, Echo, Caples, DM Asia, Effies, Kancil, A+M, and many others.